Hundo Design

Woozy Display Typeface

Bold and Approachable

Year

2025

Industry

Typography

Space of work

Custom Typeface

Introduction

Woozy Display Typeface

Woozy Display is a soft sans serif display typeface. Because it features an extra bold weight and big rounded terminals it is intended to be used exclusively for headings and titles. It’s greatest strengths are the visual attraction born from it’s heavy presence, and the approachability of it's softly rounded terminals.

Objective

Creating an original typeface

This typeface was designed by searching for household items that can be used as construction elements. What emerged was a typeface that is as soft and flexible as the elements that constructed it -- a shoelace, pillow, and pushpins.

Audience

Children and Families

This typeface is best leveraged in casual environments. Because of the type's soft shapes it pairs strongly with anything involving children -- books, restaurants, amusement parks. The heavy weight gives the type extreme legibility, perfect for children learning to read, and attracting customers to a business or event.

Process

An Organic Approach to Creating Type

The process involved 3 primary tools: A pillow, push pins, and a shoe lace. Using a 2x3 grid made of push pins stuck into a pillow I loosely wrapped the shoelace from point to point to create the initial version of each letter in the word "adhesion". From there I refined each shape in Adobe Illustrator until I had the full lowercase alphabet.

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