![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 32 32" xmlns="http://www.w3.org/2000/svg"><path d="M 12.859 19.794 L 14.452 23 C 10.104 22.874 6.656 21.856 4.103 19.944 C 1.367 17.899 0 14.989 0 11.213 C 0 8.682 0.623 6.532 1.872 4.76 C 2.883 3.328 4.249 2.167 5.97 1.281 L 1.045 8.359 L 5.228 17.459 L 7.872 11.782 L 8.254 16.235 L 12.859 19.794 Z M 15.957 7.475 C 15.728 7.475 15.532 7.523 15.367 7.614 C 15.201 7.707 15.076 7.841 14.987 8.016 C 14.899 8.193 14.855 8.404 14.855 8.654 C 14.855 9.027 14.95 9.316 15.145 9.518 C 15.336 9.72 15.603 9.821 15.942 9.821 C 16.171 9.821 16.369 9.775 16.534 9.682 C 16.699 9.59 16.825 9.456 16.912 9.279 C 17 9.103 17.044 8.889 17.044 8.639 C 17.044 8.266 16.947 7.98 16.754 7.777 C 16.564 7.576 16.296 7.475 15.957 7.475 Z M 22.261 18.085 C 22.641 18.085 22.968 18.007 23.24 17.855 C 23.515 17.702 23.722 17.479 23.868 17.187 C 24.012 16.895 24.084 16.543 24.084 16.13 C 24.084 15.513 23.925 15.037 23.608 14.706 C 23.29 14.373 22.849 14.207 22.286 14.207 C 21.908 14.207 21.584 14.283 21.311 14.437 C 21.038 14.59 20.828 14.811 20.682 15.1 C 20.537 15.391 20.463 15.742 20.463 16.157 C 20.463 16.773 20.622 17.249 20.943 17.583 C 21.26 17.918 21.701 18.085 22.261 18.085 Z M 23.278 9.361 C 23.508 9.361 23.705 9.313 23.87 9.22 C 24.037 9.128 24.161 8.994 24.249 8.818 C 24.335 8.642 24.381 8.429 24.381 8.178 C 24.381 7.806 24.284 7.518 24.092 7.317 C 23.899 7.115 23.633 7.014 23.294 7.014 C 23.065 7.014 22.869 7.061 22.703 7.154 C 22.538 7.246 22.413 7.38 22.324 7.555 C 22.235 7.731 22.192 7.943 22.192 8.194 C 22.192 8.566 22.288 8.855 22.481 9.057 C 22.674 9.258 22.94 9.361 23.278 9.361 Z M 17.235 22.961 C 19.72 22.815 21.905 22.362 23.789 21.606 C 24.139 21.465 24.476 21.316 24.801 21.156 L 22.725 19.686 Z M 26.922 2.339 C 25.515 1.287 23.828 0.507 21.859 0 L 25.603 3.812 L 25.236 7.181 L 27.448 14.997 L 27.112 19.704 C 27.905 19.065 28.584 18.339 29.148 17.525 C 30.382 15.741 31 13.586 31 11.054 C 31 7.28 29.639 4.374 26.922 2.338 Z" fill="rgb(43, 43, 41)" height="23px" id="FbLC6MgbO" transform="translate(0.5 4)" width="31.000000901383913px"/></svg>)
Year
2026
Industry
Retail Skincare
Space of work
Advertising Campaign
Timeline
3 Weeks
Introduction
Brand Ad Campaign: Collaboration Between Aesop and Jacques Louis David
Aesop is a luxury skincare brand defined by its meticulous approach to product formulation and its deep-rooted connection to intelligent design and literature. Jacques-Louis David is an 18th-century French Neoclassical painter. Known for his highly structured compositions and a rigorous dedication to anatomical precision and moral gravity.
Objective
Finding the place where both exist
The primary challenge was to find commonality in two disparate worlds: the minimalist, modern utility of 21st-century skincare and the dramatic grandeur of 18th-century Neoclassicism. The goal was to create a visual language where Aesop’s subtle luxury could coexist with David’s masterful artistry without one overpowering the other.
Audience
Intellectual Aesthetics
The campaign targets a culturally sophisticated demographic—the "Intellectual Aestheticist." This audience consists of urban professionals and creative thinkers who view skincare as a ritual of self-care rather than a cosmetic chore.
Process
(03)
PROJECTS