Hundo Design

Aesop Brand Collab

“Masterpiece of the Everyday”

Year

2026

Industry

Retail Skincare

Space of work

Advertising Campaign

Introduction

Brand Ad Campaign: Collaboration Between Aesop and Jacques Louis David

Aesop is a luxury skincare brand defined by its meticulous approach to product formulation and its deep-rooted connection to intelligent design and literature. Jacques-Louis David is an 18th-century French Neoclassical painter. Known for his highly structured compositions and a rigorous dedication to anatomical precision and moral gravity.

Objective

Create a Brand Collaboration: Masterpiece of the Everyday

The primary challenge was to find commonality in two disparate worlds: the minimalist, modern utility of 21st-century skincare and the dramatic grandeur of 18th-century Neoclassicism. The goal was to create a visual language where Aesop’s subtle luxury could coexist with David’s masterful artistry without one overpowering the other.

Audience

Intellectual Aesthetics

The campaign targets a culturally sophisticated demographic—the "Intellectual Aestheticist." This audience consists of urban professionals and creative thinkers who view skincare as a ritual of self-care rather than a cosmetic chore.

Process

Photoshop Push and Pull

In each of these designs the Aesop products were hand painted into the original paintings using the reference photos seen below. The overall compositions were created through a combination of masking, layer adjustments, filters, painting and paint blending. Each has about 20 layers, 8 adjustments, 8 filters, and countless brush strokes.

(03)

Woozy Display Typeface

2025