New Balance Product Art

New Balance Product Art

Meticulously Illustrated by Hand

Meticulously Illustrated by Hand

Year

2025

Industry

Apparrel

Space of work

Realistic Product Art

Eyes Woman

Introduction

Art as a Key Design Element

This was inspired by a shoe collaboration between New Balance and Kith -- the focus was on illustrating realistic product art, as a means of creating a key design element for a new product release. The primary tool used here was Adobe Illustrator. The illustration is based on a photograph, and the process involved building a wireframe illustration and layering in color, texture, patterns, and shadow.

Retro Car

Objective

Creating a Realistic Product Illustration

The objective was to create a realistic product illustration for varied use across different brand assets, including: physical signage advertising, guerrilla advertising, complementary retail products, and physical product packaging. This creates a strong additional asset to complement product photography.

Two Women
Black man

Audience

Hypebeasts

Hypebeasts fit into a large global subculture of streetwear, footwear, and highly limited collectibles. The audience category is not confined to age, class, or gender, it is inclusive to all those who appreciate the effort and creativity put into limited runs of products with intentional design.

Curly Hair
Functional Workout

Process

Photograph -> Wireframe

Photograph -> Wireframe

Alone
Sea Woman