Year
2025
Industry
Magazines
Space of work
Print Design

Introduction
A magazine for All Green Life
Greenery is a magazine focussed on plant life: trees, shrubs, herbs, vines -- all types. It’s purpose is to bring awareness and appreciation to the most plentiful source of life on our planet.



Objective
Creating a Magazine Style System
The magazine’s style is minimal -- with a clearly established heirarchy: Title, logo, topics. The topic farthest to the left will always be a reflection of the hero image, owning first priority for reading, as the sections will be read left to right. All cover photography was taken by me, using a Canon AE-1 film camera, creating a desaturated nostalgic tone, while maintaining a high-fidelity film quality. The first year features the same polygon shape in each image, whereas in later years this can be removed, while still retaining the same heirarchy -- driving additional focus to the hero image.


Audience
Plant Enthusiasts: Urban and Elsewhere
The content of the magazines, as well as the photography, are entirely focussed on plant life -- blending nature in the raw with human-influenced cultivation. The topics are broad and appealing to anyone who loves plants. Farmers, botanists, urban gardeners, nature conservationists -- the audience is intentionally expansive, with a unifying admiration for plant life.
Process









(03)
PROJECTS







